Published on February 23, 2026
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Sonesta International Hotels has experienced strong expansion during the second half of 2025 because the company launched 29 new hotels in different locations worldwide. The company expanded its operations through the addition of more than 3300 hotel keys, which helped Sonesta establish its presence as one of the largest hotel chains operating in the United States. The new properties which the company will open include upscale hotels, extended-stay facilities and economy accommodations which will serve important domestic and international markets.
Key Highlights of Sonesta’s Second Half 2025 Openings
Among the new properties opened, Sonesta’s diverse brand portfolio is well represented, from budget-friendly options to upscale and extended-stay offerings. Notably, several international locations were added to Sonesta’s expanding footprint, reinforcing its ambition to grow outside the United States, with new openings in countries such as Argentina, Colombia, and Peru.
The second half of 2025 saw the introduction of notable hotels such as the Böden Hotel & Spa, AKEN Soul in Córdoba, Argentina, and the Sonesta Hotel Miraflores in Lima, Peru. These international locations join a growing list of Sonesta hotels offering premium experiences to guests worldwide. In addition to international properties, several U.S. cities saw the debut of new Sonesta-branded hotels, including locations in San Antonio, TX, Boston, MA, and Orlando, FL, showcasing Sonesta’s continued success in strengthening its domestic footprint.
Expanding Beyond the Core Markets
As part of its ongoing strategy, Sonesta remains committed to expanding its reach through seamless conversions, market segmentation, and product differentiation. Each of Sonesta’s 13 brands, ranging from The Royal Sonesta to Americas Best Value Inn, ensures that the company can cater to a wide array of traveller preferences, from luxury accommodations to more budget-conscious options. This strategic approach has positioned Sonesta as an attractive partner for owners and developers alike, offering flexibility and innovation in hospitality.
Sonesta’s development strategy reflects a broader vision of creating high-value, highly differentiated experiences for guests while providing competitive returns for owners and investors. With properties catering to all segments, from Sonesta Essential to the MOD Collection by Sonesta—the brand portfolio offers versatile solutions for developers in both new and existing markets.
Expanding the Sonesta Travel Pass Program
Guests staying at any of these newly opened properties (excluding Knights Inn) can also benefit from the Sonesta Travel Pass, the brand’s award-winning loyalty program. Members can earn and redeem points, ensuring that their stays are both rewarding and flexible. As the loyalty program continues to grow, it remains a crucial component of Sonesta’s customer retention strategy, offering guests the best rates and personalised experiences.
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Sonesta’s Continued Focus on Strategic Growth
Sonesta’s second-half 2025 expansion reinforces the brand’s position as a global player in the hospitality industry. By opening nearly 30 new properties, the company continues to push forward with its expansion strategy, which is focused on seamless conversions, market diversification, and innovation. With the backing of its dedicated leadership team and a wide-reaching brand portfolio, Sonesta remains well-positioned to further capture market share in both domestic and international markets.
Sonesta’s Impressive Global Growth in 2025
Sonesta International Hotels expands its international presence through the launch of 29 new hotels, which will open in December 2025. The company demonstrates its growth commitment through this expansion, which added more than 3300 guest rooms to different areas of operation. Sonesta will expand its international hotel business because the company maintains its dedication to providing excellent service and its strategic development of hotels in prime locations.
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